i-was-just-trying-to-come-up-with-something-just-a-little-more-creative-than-the-next-celebration

Unintentional Wisdom from NFL Wide Receiver Terrell Owens

During an interview on ESPN Radio, NFL wide receiver Terrell Owens was asked about his creative touchdown celebrations, and how he was able to keep developing original ideas. Owens said, “I was just trying to come up with something just a little more creative than the next celebration.” *

Let that unintentional wisdom sink in for a moment. More creative than the next celebration. He wasn’t worried about being more creative than the last celebration, he was trying to outdo a celebration that hadn’t even happened yet.

Thinking this way in business and marketing means you’re always trying to outdo what hasn’t been done yet. Which could put you in the strategic position to constantly be out-inventing and out-thinking not just your own capabilities, but your competitors. Don’t worry about out-thinking your own abilities, by the way, having a product or idea without the means to create it isn’t a bad thing. That’s an indication it’s time to grow!

* You can find the audio right around the 44 minute mark.

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