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Beating a Dead Horse

I’ve talked about this before, and I’m talking about it again because I still see it all the time.

You can’t just start a business – a retail store, a restaurant, a consulting firm, etc. – and expect people to magically show up. Customers don’t fall off trees. It’s not “build it and they will come.” It’s build it, talk about it, advertise it, market it and hopefully they will come.

It’s tell a story. Tell a good story. Then trust that the story is so good people will start telling it for you. I can’t say it loud enough or often enough, but an open sign hanging in your window simply is not enough. If you want to succeed, you have to do more. There is no magic pill – no simple solution to becoming a success – other than hard (smart) work.

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